ACA Enrollment Is Down Over 1 Million — What It Means for Agents and Their Clients

Rising premiums, shrinking enrollment, and the growing opportunity for agents to step in.

ACA marketplace enrollment dropped by more than one million people for 2026 as the expiration of enhanced premium tax credits sent costs soaring, some enrollees are seeing premium increases of over 100%. The Brokerage Inc.'s own COO, Cristin Bishop Hopkin, is featured in thisInsuranceNewsNetarticle, sharing her insight on what comes next: carriers will likely return to the drawing board with new plan offerings, and savvy agents will have a growing opportunity to step in and fill coverage gaps with supplemental and private market products. This is a must-read for agents working in the health space.

As an agent, understanding the shifting ACA landscape isn't just helpful, it's essential to staying competitive and relevant to your clients. This article breaks down exactly why enrollment is falling, how carriers may respond, and where the real opportunity lies for agents who are ready to have informed, solutions-driven conversations. Whether your clients are dropping coverage, downgrading plans, or simply confused by rising costs, this read will equip you with the context and confidence to guide them toward the right solutions, and position you as the trusted advisor they need right now.

Read the full story in InsuranceNewsNet.