Protective Life: Earn Rewards and Explore New Term Product Enhancements

Protective Life has announced several updates to its term life insurance offerings, giving agents more to consider when helping clients evaluate their life insurance needs. Along with a limited-time term incentive, Protective has introduced new pricing enhancements and expanded accelerated underwriting eligibility for qualifying term cases.

Earn Rewards with the Protective Classic Choice Term Incentive

There’s still time for eligible agents to participate in Protective’s Fall 2026 Classic Choice Term incentive.

Through October 30, 2026, agents can earn gift cards based on the number of qualifying policies that become in force during the incentive period:

• 2 in-force policies: $100 gift card

• 3 in-force policies: $200 gift card

• 4 or more in-force policies: $500 gift card

There’s also an additional opportunity to earn. Every eligible application submitted during the incentive period receives an entry into a raffle for a chance to win one of three $1,000 gift cards.

Agents should review the complete incentive guidelines for eligibility requirements, qualifying business, deadlines, and applicable terms and conditions.

New Pricing for Protective Classic Choice Term

Protective has also enhanced pricing for Classic Choice Term, with more competitive pricing across a broad range of face amounts.

The carrier has made meaningful pricing improvements on cases with face amounts over $1 million and added new face amount rate bands to provide additional flexibility when designing term coverage.

These changes may be particularly relevant for agents working with clients who have larger protection needs. When comparing term solutions, the updated pricing and additional rate bands provide another opportunity to evaluate Classic Choice Term based on the client’s coverage needs and overall case design.

Expanded Accelerated Underwriting for Term Business

Another significant update is Protective’s expanded accelerated underwriting eligibility for term business.

Enhanced accelerated underwriting is now available for eligible term products up to $2 million for applicants ages 18–50.

The expansion also includes applicants ages 46–50 seeking $1 million to $2 million in term coverage, who are now eligible for the accelerated underwriting process.

For agents working on larger term cases, this expanded eligibility may provide an opportunity to explore a more streamlined underwriting path for qualifying clients.

As always, actual eligibility and underwriting decisions are determined by the carrier based on the applicable guidelines and individual case information.

Keep Life Insurance Conversations Going

With Life Insurance Awareness Month coming to a close, there is still an opportunity to continue conversations with clients about their life insurance needs.

Protective’s Understanding Life Insurance consumer guide can help agents provide clients with educational information about life insurance and encourage meaningful conversations about coverage needs—not only during September, but throughout the year.