The Biggest Reasons Clients Skip Care and How to Solve It
A New Option for Your Clients Caught in the Cigna and Baylor Scott & White Exit
Cigna and Baylor Scott & White both exited the Texas ACA market this year, which means some of your clients are looking for a new carrier without much confidence in whatever comes next. Jason Madrak, head of sales at Antidote Health, joined Mike Papuc, The Brokerage Inc.’s National Health Sales Director, to introduce what Antidote is bringing into that gap.
What Antidote Is Solving For
Every member gets a virtual primary care doctor, someone who knows their medical history and medications, available at no charge. Telehealth visits through the platform are unlimited and always free, and members also get up to four in-person visits at no cost.
The point isn’t a cheaper visit. It’s removing the two reasons Madrak says people put off care in the first place: what it costs, and what it takes to get there, time off work, a kid pulled out of school, a long commute. A client who can get real care from home has one less reason to skip it.
It’s Already Working for Existing Members
Madrak estimates close to half of Antidote’s current members actively use the virtual component, across both quick episodic visits and ongoing primary care. That’s already shaping how roughly 70,000 members in Ohio and Arizona use their coverage today, not a feature sitting unused.
Your clients still get a full network of in-person doctors and pharmacies, the same as any traditional plan. The virtual side sits on top of that.
Where It’s Launching in Texas
Antidote currently has no members in Texas, but it’s entering soon in El Paso, San Antonio, around Austin, and the Rio Grande Valley, markets Madrak describes as currently underserved, with Dallas and Houston as future targets once the company establishes itself.
If You Want to Offer Antidote this Open Enrollment
Antidote has built out broker support for this launch: a dedicated broker services team, marketing collateral you can customize, and agent support available in Spanish. You can explore more and get contracted directly through BrokerLink. If you have questions along the way, The Brokerage Inc. is ready to help.
Hear the Full Conversation
Jason Madrak and Mike Papuc covered more than what’s here, including how Antidote’s member portal works and what to expect as Antidote grows beyond these initial Texas markets.
