Life Insurance Awareness Month: Nationwide Shares Resources to Support Client Conversations

September is Life Insurance Awareness Month (LIAM), making it a timely opportunity for insurance professionals and agencies to revisit how they are talking about life insurance with clients and prospects. As the industry continues to focus on education, protection planning and the different ways life insurance can support financial goals, carriers are providing resources designed to help financial professionals make these conversations easier.

Nationwide has released a Life Insurance Awareness Month toolkit featuring resources that financial professionals can use throughout September and beyond. The materials are designed to help professionals engage clients around the role life insurance can play in protecting families, addressing financial obligations and supporting broader planning conversations.

For agencies, a toolkit like this can be useful beyond simply promoting life insurance during September. It provides an opportunity to build a more consistent communication strategy and give agents resources they can incorporate into emails, social media, client meetings and educational conversations.

Turning LIAM Into More Client Conversations

Life insurance conversations do not always begin with a client specifically asking for coverage. In many cases, they can develop from conversations about a family's financial responsibilities, retirement planning, business ownership, estate planning or long-term financial goals.

Nationwide's LIAM resources highlight a range of situations where life insurance can become part of the conversation. These include helping families prepare for financial responsibilities, supporting business continuity and addressing future long-term care needs. Nationwide has also identified resources covering topics such as choosing an appropriate life insurance product and determining how much coverage a client may need.

For agencies, this broader approach can help agents move beyond simply discussing a policy and instead focus on the financial need the coverage is intended to address.

Resources Agencies Can Put to Work

Nationwide provides financial professionals with a variety of life insurance tools and resources throughout the sales and servicing process. Its current resources include pre-sale tools, illustration capabilities and comparison tools designed to help professionals evaluate solutions based on individual client needs.

Nationwide's broader life insurance portfolio also includes term life, whole life, universal life, indexed universal life, variable universal life and long-term-care-related solutions. This range allows financial professionals to approach client conversations based on individual objectives rather than starting with a single product type.

An Opportunity for Agencies

LIAM can also be a useful time for agencies to encourage agents to reconnect with existing clients and prospects. A simple coverage review can uncover changes that may have occurred since a policy was originally purchased, such as marriage, the birth of a child, a new home, a business change, retirement planning needs or other changes in financial responsibilities.

For business owners, life insurance may also be part of conversations around business continuity, key-person protection or buy-sell planning. Nationwide's LIAM resources specifically recognize small-business planning as one of the areas where life insurance can play an important role.

The Brokerage Inc. encourages agents and agencies to use Life Insurance Awareness Month as a reason to start more conversations, educate clients and revisit existing protection needs. Nationwide's toolkit is another resource agents can add to their marketing and client-education strategy as they look for ways to keep life insurance top of mind.