Industry Insight: Get Ready for Life Insurance Awareness Month

Simplify Life Insurance Conversations This September

With Life Insurance Awareness Month approaching, Lincoln Financial is helping financial professionals stay connected with clients through its CYA (Create Your Awareness) campaign.

This four-week email and social campaign is designed to make it easier to start meaningful life insurance conversations throughout September. The content is customizable and supported by current industry statistics, making it easy to tailor the message to different client needs.

What’s Included

• Weekly client-ready emails and social posts

• A life insurance planning guide to help start conversations

• A life insurance client guide to help explore coverage needs

• LIMRA’s 2026 Barometer Infographic with current life insurance statistics

• A podcast series designed to spark Conversations That Close

Agent Takeaway: Life Insurance Awareness Month is a great opportunity to reconnect with clients and bring protection planning back into the conversation. Having ready-to-use resources can make it easier to stay consistent and engaged throughout the month.

Check out the CYA campaign resources and use them to help make September a month of meaningful life insurance conversations.