Webinar, Health & Ancillary, Insurance Sales

Webinar: Growing Your Business with Ancillary Products

Discover how Health & Ancillary solutions like dental, vision, accident, critical illness, and hospital indemnity can protect your clients and open powerful new revenue streams.

A Live Conversation Designed for Today’s Agencies

On August 11, 2026, at 10 am, you’re invited to a live webinar that speaks directly to the realities of selling in today’s health insurance landscape. Titled “Growing Your Business with Ancillary Products”, this session is hosted by John Ross and features special guest Belynda, two experienced voices who understand what it takes to build a sustainable book of business with Health & Ancillary solutions.

This live event is tailored for businesses and agencies—especially direct and independent agents, and agency owners who want to do more than simply sell a medical policy. If you’re looking for practical ways to deepen client relationships, increase retention, and grow revenue without dramatically increasing your workload, this webinar was built with you in mind.

Why Ancillary Products Matter More Than Ever

As healthcare costs continue to rise, clients are increasingly vulnerable to gaps in their coverage. Core medical plans are essential, but they often leave out everyday needs and unexpected expenses. That’s where ancillary products—including dental, vision, accident, critical illness, and hospital indemnity—play a powerful role in both client protection and agency growth.

• Dental and Vision: Everyday benefits your clients actually use. These plans encourage preventive care, help clients manage routine expenses, and give you a natural reason to stay in touch every year.

• Accident Coverage: When a fall, sports injury, or car accident happens, clients can be hit with deductibles and out-of-pocket costs. Accident plans provide lump-sum benefits that help them recover financially, not just medically.

• Critical Illness: A serious diagnosis can disrupt income and savings. Critical illness coverage offers cash benefits clients can use for treatment, travel, or everyday bills—adding meaningful security to their overall plan.

• Hospital Indemnity: Even with good health insurance, hospital stays can be expensive. Hospital indemnity products help cover copays, deductibles, and non-medical costs like childcare or transportation.

Industry trends show that ancillary offerings are becoming a core part of competitive benefit packages, not an optional add-on. As insurance publications and industry reports note, organizations that embrace ancillary strategies are better positioned to diversify revenue, retain clients, and differentiate themselves in crowded markets (Insurance Journal).

Turning Protection into Profitable Growth

During the “Growing Your Business with Ancillary Products” webinar, John Ross and guest expert Belynda will walk through real-world strategies for weaving Health & Ancillary products into your current sales process—without making it feel pushy or complicated for clients. Expect practical talking points, simple packaging ideas, and examples of how a single conversation about dental or vision can naturally lead to deeper discussions about accident, critical illness, or hospital indemnity coverage.

For independent agents, these products can turn one-time policy sales into long-term advisory relationships. For direct agents and agency owners, they create opportunities to increase average case size, stabilize revenue across the year, and provide more value to employer groups and individual clients alike.

💡 Pro Tip: Come prepared with a few current client scenarios. As you watch the webinar, note where dental, vision, accident, critical illness, or hospital indemnity could have strengthened their coverage—and turned into additional commission for your agency.

Reserve Your Spot and Reframe the Conversation

If you’re ready to move beyond “just the medical plan” and start offering more complete, client-centered solutions, make time on your calendar for August 11, 2026, at 10 am. This live webinar is your chance to learn directly from John Ross and Belynda, ask questions, and walk away with a clearer blueprint for integrating Health & Ancillary products into every stage of your sales cycle.

Your clients deserve broader protection. Your agency deserves broader opportunity. This webinar will show you how ancillary products can deliver both.