Inside Florida Blue Medicare: AEP 2027

Medicare| Events| Medicare Webinars & Events| Webinars & Events

September 17, 2026•3 min read

OWN AEP 2027: Your Insider Briefing Lands in West Palm Beach

Four hours. Every advantage. Straight from Florida Blue Medicare leadership.

Friday, September 25 | 8:00 AM – 12:00 PM | Hilton Palm Beach Airport

AEP doesn't reward the agents who work hardest. It rewards the agents who walk in ready with the products memorized, the benefit changes at their fingertips, the compliance rules locked down, and the tools already fired up before the first October 15 phone call.

That's what this briefing delivers.

We're bringing Florida Blue Medicare leaders and subject matter experts into one room with you for a no-fluff, full-throttle session on everything that will define your 2027 selling season. Not a recap. Not a slide deck you could have skimmed in an email. This is the inside track, product intel, retention strategy, regulatory clarity, and the sales arsenal that separates the agents who finish strong from the ones still scrambling in November.

Seats are limited. Registration closes when the room fills.

Custom HTML/CSS/JavaScript

What You'll Walk Out Knowing

🔹 Product & Pharmacy Game-Changers The complete 2027 portfolio walkthrough — benefit enhancements, plan positioning, and the pharmacy updates your clients will ask about on day one. Know the answers before the questions come.

🔹 The Member Loyalty Blueprint Retention is revenue. Get the engagement and retention strategies that keep your book of business locked in year over year — and turn one-time enrollments into lifelong clients and referral engines.

🔹 Regulatory Roadmap The Final Rule and the regulatory updates that matter to you. Clear, direct guidance on what's changed, what it means for your process, and how to stay clean and confident all season long.

🔹 The Marketing Playbook Our 2027 marketing initiatives, and exactly how to plug into them. Stop competing for attention — start leveraging the machine behind you.

🔹 Your AEP Arsenal New sales tools, agent resources, and operational enhancements built to cut your admin time and get you back in front of clients faster.

🔹 Critical Success Factors The AEP readiness checklist. Certifications, timelines, expectations — everything you need squared away before the season opens.

Why This One Matters

Every agent in your market is chasing the same beneficiaries this fall. The difference is information. When a client asks about a benefit change, a formulary shift, or how their plan compares — the agent who answers instantly earns the trust, and the enrollment.

This briefing puts that advantage in your hands, before your competition catches up.

And it's not a one-way presentation. You'll be in the room with Florida Blue Medicare leadership and subject matter experts, which means your questions get answered directly. The relationships you build here are the ones you'll lean on all season.