Prep Your Baylor Scott & White Book for AEP

Prep Your Baylor Scott & White Book for AEP

October 09, 2026•2 min read

Baylor Scott & White 2027: Your AEP Checklist

Order your 2027 materials, find your book of business, and know where BSW is focusing this year

Your BSW SeniorCare Advantage appointments are booked, and the materials you need aren't on your desk yet. With AEP opening October 15, every day you wait to order is a day closer to presenting a 2027 plan without the 2027 brochure in hand.

Baylor Scott & White Health Plan has opened 2027 material ordering, added business cards for Authorized Elite Agents, and put your Medicare book of business in Salesforce. Here's everything you need from BSW before enrollment opens.

Where BSW Is Focusing for 2027

Baylor Scott & White Health Plan is taking a new approach to Medicare Advantage growth this year, focusing on patients who already have a relationship with a BSW primary care provider. That makes your clients who see a BSW doctor a natural place to start your AEP conversations.

BSW also reminds agents that although BSW patients remain a key audience for its outreach efforts, agents may assist any Medicare-eligible beneficiary seeking information or enrollment support. Consistent with CMS requirements, agents should provide accurate, unbiased information and help beneficiaries make plan choices based on the individual's needs and preferences.

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Order Your 2027 Marketing Materials

2027 BSW SeniorCare Advantage marketing materials are available to order through the Marketing Materials Hub for agents who are ready to sell for 2027. Orders placed now will be fulfilled as quickly as possible, so place yours as soon as you can. If you're new to the Marketing Materials Hub, the How-To Guide walks you through ordering step by step.

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Business Cards for Authorized Elite Agents

Authorized Elite Agents can now order Baylor Scott & White Health Plan business cards through the Marketing Materials Hub. Orders require payment by credit card, and charges will appear as PayPal on your statement.

Quantity

Price

100 cards

$42

150 cards

$49

250 cards

$54

500 cards

$59

Your Medicare Book of Business Is in Salesforce

Your BSW Medicare book of business is now available in Salesforce, so you can see exactly who you're working with as you prep for AEP. Pair it with BSW's focus on patients who already see a BSW primary care provider to decide where to start.

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Annual 2027 Product Training

BSW's annual 2027 Medicare product training runs on a new training system with a new look and feel. If you're having trouble accessing the Broker Portal, email [email protected].

Questions?

For questions about ordering materials, call BSW Agent Support's Medicare Materials Line at 877.781.7008, option 3. For other agent and broker support, call 866.781.7008, option 5. You can reach Agent Support by email at [email protected]. For questions about selling BSW through The Brokerage Inc., email our Medicare team at [email protected].


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